What Can I Do with a Business 心理学 Degree?

Success in business depends on identifying and filling human needs – and to do that effectively, 你需要了解心理学. From predicting consumers’ behavior and motivating them to make certain decisions to building high-functioning organizations, companies of all sizes can benefit from applying psychology knowledge and principles to business. 

As companies work to differentiate themselves in a competitive economic environment, the market for professionals who understand how to drive growth and success through psychology is growing. 根据Lightcast Analytics的数据, job openings related to business psychology will increase by 19% by 2032. So what do business psychologists do, and how can you acquire these in-demand skills?

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什么是商业心理学? 

“Business psychology combines advanced business practices with the study of human behavior to improve the productivity, efficiency and culture of workplaces,博士说。. Jeffrey Ferezan, a faculty member in mg不朽情缘游戏网址’s M.S. 商业心理学专业. 

While business psychology is related to industrial-organizational psychology, the two approach the intersection of work and psychology from different angles. 

“Industrial-organizational psychology uses a top-down approach that starts with the organization,费雷赞说, “while business psychology uses a bottom-up approach that starts with the individual and applies psychological practices to big picture areas.” 

Business psychology also looks beyond organizational behavior – the typical scope of industrial-organizational psychology – to explore the qualitative and human aspects of business disciplines like marketing, 经济学, 金融, 管理与人力资源.

What Business 心理学 度 Are Available?

You can start your business psychology education as an undergraduate or graduate student. 然而, since few programs in the United States specifically focus on business psychology, you may need to pursue adjacent programs and choose the most relevant courses yourself. 

At the undergraduate level, options vary by school. You might choose to major in organizational psychology, earn a bachelor’s in psychology and take courses in organizational psychology, or pursue a business degree focusing on organizational psychology. 

Master’s programs are often more narrowly focused. Several universities, including Franklin, offer a master’s degree in business psychology. You might also choose a master’s in a related field, like industrial-organizational psychology, 或者赚一笔 MBA with a concentration in business psychology. 

在选择学位课程时, 说Ferezan, “the learner needs to understand who and where they wish to impact.” 

Before you start applying, spend time considering your career goals. Don’t just explore job titles but also the types of projects and responsibilities you find fulfilling. It can be helpful to reach out to professionals in roles that interest you during this process. Learn about their journeys and ask which skills are most important to their work, then use that information to inform your decision-making. 

What Do You Learn in a Business 心理学 Master’s?

Business psychology master’s programs generally have hybrid curricula that include coursework around psychology, 神经科学与商业. 心理学 and neuroscience content focuses on areas like motivation, small group behavior and individual assessment. You’ll learn what makes individuals and teams tick and how to use that knowledge to keep employees engaged and productive. 

Students in mg不朽情缘试玩的 business psychology master’s explore business topics you might expect to find in an MBA program, such as marketing and human resources. 然而, business psychology programs take a non-traditional approach. By integrating emerging fields such as neuro金融 and neuromarketing, which measures consumer response to marketing stimuli to better understand why and how they make decisions, you’ll learn to unlock performance and revenue in new and exciting ways. 

博士. Ferezan解释说, undertaking a business psychology master’s degree also helps students build essential skills including critical thinking, communication and presentation – but the learning doesn’t stop there. 在mg不朽情缘试玩, the business psychology program includes a number of personal workstyle and leadership assessments. Hands-on support from faculty helps students lean into their strengths and approach their challenges in new ways. 

“You’ll learn things you didn’t know about yourself and create a development plan to become better,费雷赞说. 

Who Can Earn a Business 心理学 Master’s?

To enroll in a business psychology master’s program, you’ll need an undergraduate degree in any subject. Specific entry requirements vary by school and may include standardized tests, a minimum GPA and letters of recommendation. 

mg不朽情缘试玩的 program is appropriate for learners at any level who wish to deepen their skillset and acquire new tools to succeed in business. It does not require test scores or prior study of psychology. 

“Many students entering this program have significant professional experience,” 说Ferezan.  “You don’t need a background in psychology, just a passion for the subject.” 

商业心理学家是做什么的?

Whether you’re passionate about consumer goods or sustainability, you can find a way to apply business psychology. This degree adds value to a wide range of professional and managerial roles. Graduates work in corporations of all sizes, 政府机构, 非营利组织, 教育机构及工会. Others are self-employed as organizational consultants or executive coaches. 

A sampling of job titles aligned with business psychology includes the following:

• Industrial-organizational psychologist
• 人为因素专家
• 人力资源经理
• 市场研究分析师
• 组织顾问
• 营销经理
• 管理顾问
• 培训及发展经理
• 执行领导力教练

如下列表所示, you shouldn’t limit your job search to positions with “psychologist” in the job title. In fact, most professionals apply business psychology to other roles. 

Set Yourself Apart with a Business 心理学 Degree

Are you looking for a business career that makes a difference?

拥有商业心理学学位, you can use your unique skill set to refine how organizations operate – not just to drive profit but also to improve employees’ work lives. 

mg不朽情缘试玩的 M.S. 商业心理学 will teach you to make businesses and people better by applying the latest in neuroscience and psychology research. You’ll learn from practitioners in the field using real-world examples, with all the hands-on support you need to make the most of your degree. Complete our flexible online program in as few as 14 months without missing a beat in your career. 

Find out more about mg不朽情缘试玩的 unmatched Master’s 商业心理学专业. 

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